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17 January 2014

News - Marketo publishes the ‘Definitive Guide to Lead Generation’


By SalesProEd @ 18:36 :: 763 Views :: 0 Comments :: Article Rating
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Marketo (NASDAQ: MKTO), provider of the leading cloud-based marketing software platform for building and sustaining engaging customer relationships, today published the Definitive Guide to Lead Generation. The 160 page guide takes the reader through detailed strategies for every step of generating and nurturing leads, as well as better aligning the sales and marketing departments.

“A question as simple as ‘What is a lead?’ can reveal layers of nuance and complexity,” said Jon Miller, Marketo Vice President of Product Marketing. “Marketers constantly strive to create effective lead generation strategies to accelerate revenue growth. Marketo is all about helping marketers master the complex world of marketing, and this latest entry in our Definitive Guide series is a key part of that.”

The Definitive Guide to Lead Generation peels back the layers of how to generate leads and turn them into customers, and along the way shows marketers how to become more strategic and enhance their value as part of the revenue team. Lead generation strategies that are discussed in the guide include:

Content marketing and blogging
Website and Search Engine Optimization
Social media
Pay-per-click advertising
Content syndication
Direct mail
Telesales
Email marketing
Lead nurturing and lead scoring
Testing and optimization
Lead generation metrics

“Marketo’s thought leadership is unparalleled. From our position as a leading demand generation services firm, we come across many similar guides from marketing tech vendors. Marketo’s stands out,” said Koen De Witte, Managing Director at LeadFabric.

“Marketo’s Definitive Guide is comprehensive and jam-packed with valuable information. One could wonder why they offer such value for free.”

To learn more about lead generation strategies that will help increase brand awareness, build relationships, generate qualified leads, and ultimately close deals, download Marketo’s Definitive Guide to Lead Generation.

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