Simon George has been appointed as Sales Director for Budweiser Budvar. The appointment of Simon George signals a change in pace and emphasis for the Budweiser Budvar brewery's UK subsidiary.
Tony Jennings Budvar UK's CEO. "We have chosen Simon as the man to take our sales forward as a critical part of the next stage of our journey on the UK market." he commented.
George has spent most of his working life in the UK drinks trade garnering experience from a wide variety of areas and specialisations. These include wine, beer and cider across both on and off trades.
He joins Budvar from Magners UK operation where he was channel director dealing with wholesale, convenience and discounter operations. George has also worked for Constellation Europe, Coors and Bass as well as doing a stint at the retail cutting face with Aldi.
Of his new appointment he said: "The Budvar brewery and its beer portfolio are world beaters. My mission is to reflect this in our UK sales and I'm looking forward to it" . His right-hand men on his team will be two Budvar stalwarts Peter Gordon (on-trade) and Jon Whittle (off-trade).