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15 November 2013

News - Arsenal elevates sponsorship exec to Sales Director

By SalesProEd @ 10:35 :: 1928 Views :: 0 Comments :: Article Rating :: Sales Appointments
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Arsenal FC have promoted commercial executive Vinai Venkatesham to the newly created marketing and sales director role following Angus Kinnear’s move to Premier League rivals West Ham United, according to Marketing Week.

Venkatesham assumes day-to-day responsibility of the club’s marketing division, but will retain oversight of the global partnerships and business strategy team he currently manages. 

It comes as Arsenal steps up efforts to monetise its fan base through its brand partnerships and burgeoning digital strategy. 

West Ham has undertaken a number of marketing initiatives already this year to try and make fans feel more involved in the migration.

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