Trader Media Group, famous for its Autotrader media productions, has appointed Sharon Randall as group sales director. Randall joined TMG in 1999, held several senior sales and management positions before being appointed UK sales director, franchise in 2012.
The company says Randall was instrumental in introducing its Package Builder, which has been designed to deliver a fairer approach to pricing while providing a better response.
Randall said: ‘This is a great opportunity for me especially with so many changes in the UK car market. We are now operating differently and smarter in partnership with our franchise and group customers to help make their businesses more profitable.
‘The recent introduction of Package Builder has already increased the number of average weekly leads by 56 per cent and there’s more to come.’