NSC16
Survey Minimize
Are you a member of a Sales Association / Professional Body?


Submit Survey 

Print  

Professional Sales News

Current Articles | Archives | Search

25 October 2013

News - Neopost and DMA produce guide to direct mail


By SalesProEd @ 20:44 :: 1357 Views :: 0 Comments :: Article Rating
<< Back  l   

Neopost, a leading solutions provider in the postal and related digital communications industry, has produced ‘A Practical Guide to Creating Effective Direct Mail Campaigns’ in conjunction with the Direct Marketing Association (DMA), to help businesses get more from their direct marketing budgets. The Guide contains useful tips on everything from creative and copy to data and offer strategies. It also covers the critical planning stage which is crucial to the success of any campaign.

The Guide details why many direct mail campaigns fail to hit the mark because of bad planning and targeting. Yet statistics prove that if all component parts of a campaign function properly together, direct mail is an effective marketing strategy, with 97 per cent of customers expressing a preference for direct mail to email, and 80 per cent of recipients admitting they open direct mail pieces. The Guide provides valuable insights in how to achieve success.

The Direct Marketing Association is the leading trade body for the direct marketing industry. The wealth of knowledge within the DMA is now available to readers of the Guide. The DMA website provides details to many of the creative agencies and designers that can help develop the creative material for mailings.

The Direct Marketing Association is the leading trade body for the direct marketing industry. The wealth of knowledge within the DMA is now available to readers of the Guide. The DMA website provides details to many of the creative agencies and designers that can help develop the creative material for mailings.

Commenting on the Guide, Phil Winfield, Head of Communications for Neopost stated, “We know that all businesses are looking for cost-effective methods of generating new business from existing and new customers and direct mail is a proven method of achieving that objective. This Guide gives business customers an overview of what needs to be considered when preparing direct mail campaigns. It will help whether you are looking to target 100 or 100000 customers and prospects”.


To receive a free copy of the free guide visit www.neopost.co.uk/dmaguide

  << Back Share/Save This Article:     Bookmark and Share
Comments
Only registered users may post comments.
 Minimize

LinkedIn_Logo30px.png

Twitter

Facebook

MHI
© Copyright 2009 TheSalesPro.co.uk | DNN Hosting & SEO Managed by Pure Systems | Terms Of Use | Privacy Statement