Lord Digby Jones closed the ISMM’s annual conference Successful Selling with a rousing speech that beautifully summed up the importance of the UK’s sales professionals, ‘Everyone’s talking about, spending’, he said, ‘...but not enough people are talking about earning or creating wealth... the sales professional is the one who is creating wealth’.
It was a message that was delivered with passion and received gratefully by a delegation of sales professionals who had enjoyed a stunning day of motivation, education and inspiration, and was a fitting tribute to members of the ISMM.
The day will be remembered as well for the other headline speaker, Will Greenwood, who also delivered a fantastic presentation that broke down the commitments, strategies and goals that Sir Clive Woodward had set that team on their way to Rugby World Cup Glory in 2003. Will described the similarities between business goals and sporting goals, the commitments and mindsets needed to deliver peak performance.
The day wasn’t just about the keynote speakers, there were also fantastic presentations from thought leaders in sales. Philip Calvert presented a session on LinkedIn and social media that was very well received, as was the presentation by former Sales Director for John Lewis, Andrew MacMillan. Andrew described the process of change and sales strategy that was introduced to the business, and how this consistent approached developed long term, high net value relationships with their clients and consumers.
Successful Selling opened up by ISMM president Eric Peacock who quickly passed onto the ever popular conference host, Guy Browning. Geoff Ramm then gave the first presentation with his own breed of OMG, funny, logical and informative; it was a great start to windy morning in Coventry.
Andrew McMillan and Will Greenwood finished the morning session and after the morning break and a chance for the delegates to enjoy the sold out Sales Expo
, the next session had the mixture of motivation and education that Successful Selling delegates have come to expect.
Marco Bertini, DBA from Harvard and leader of the popular Pricing Strategy elective in the MBA, Executive MBA and the Sloan Fellowship curricular at London Business School, delivered an informative and entertaining session around pricing. Marco was quickly followed by Paul McGee, the SUMO Guy, who explained why sometimes you really do just need to Shut Up and Move On.
The afternoon session started by Philip Calvert, lead to the Breakout Seminars where delegates were able to choose between presentations from Peter Tansey, Liz Jackson, Bryn Thompson, Jessica Robbins and Scott Noble.
The final session, then saw Zita and Helga deliver an entertaining session around getting to a Yes quicker and working on likeability, before Lord Jones closed the conference with a speech that will be remembered by ISMM delegates for years to come.
Overall it was a fantastic day and following the 2012 conference there was a lot to live up to, the ISMM delivered and can be righty proud of the day, we now all look forward to Successful Selling 2014.