With two weeks to go, sales professionals across the UK are beginning to look forward to the ISMM’s annual conference Successful Selling and Sales Expo. Successful Selling is the only national conference in the UK for sales professionals, which the ISMM have branded Educational, Motivational and Inspirational.
Around 650 people will attend the conference in Coventry on the 17th October which also shines a light on where sales as a profession sits within the UK. Many professions have annual conferences with some, like the teaching professions or management professions receiving massive TV coverage as well.
Sales is only now being seen as a profession rather than a ‘fall-into’ roll for those who do not know where they want to go with their career. This has never, and should never, be seen as a major problem with one of the key benefits of a career in sales coming from the lack of barriers to entry. However, this time of the year also exposes that the profession still has some way to go before it is recognised in the same way as other parts of the business.
Successful Selling will have two keynote speeches from Lord Digby Jones and former Rugby International and 2003 World Cup winner Will Greenwood. The two speakers were selected to give a two completely new views on sales, and provide a stimulating and exciting atmosphere for all delegates to see these two celebrities.
What many people do not know is that Will Greenwood, although famous for lifting the Rugby World Cup in Australia in 2003, was also a former trader for HSBC. Will is therefore not only able to describe the concepts of marginal gains introduced by Sir Clive Woodward and also adopted by the British Olympic Cycling team, but also apply them to a commercial environment. Sales professionals will hopefully be inspired by his story but also apply his commercial experience to understand how to win more deals.
Lord Diby Jones was asked to speak at the conference due to his vast experience in the political world but also his former position as Director General of the CBI. Lord Jones has already shown his passion for sales and his understanding of the importance of this job role by saying,
“As long as people have choice on where they can spend their money, there will need to be exponents in the art of selling. Never has there been a sector in our society where the old maxim is true – those who make things look easy, work harder, prepare more and take nothing for granted
“The belief that ‘anyone can sell’ is rubbish, it is an art, deserving of good training, thoughtful application and strategic targeting. Done well, and it’s a win-win.... and in a getting-richer world, that’s good to hear”
Few with a passion for selling would disagree with that statement, and it is that intent that is so important to the aims of SalesPro to help with the professionalisation of sales.
However, Successful Selling is not just about celebrity speakers, with the following speakers completing the main stage line-up;
Marco Bertini, Harvard & London Business School, expert on Pricing
Philip Calvert – Master LinkedIn expert and Social Media Guru
Geoff Rahm, OMG, Award winning speaker described as the Billy Connolly of Marketing
Andrew McMillan, Ex-John Lewis, Long term Relationship Selling
Paul McGee, SUMO, motivational speaker
Zita & Helga, How to Pitch your business and get to a ‘yes’ quicker
With breakout sessions that include additional content around cold calling, recruitment techniques, selling to the public sector and working with commission structures, the day has plenty of content to add value to any sales organisation.
Over the last 3 years Successful Selling has benefited from the addition of Sales Expo, ran by exhibition consultants, Lincoln West. Building year on year, Sales Expo, for the first time, is a sell out show with all stands sold.
The Expo therefore has cemented its place as the premier place for sales leaders to visit and get an overall view of the best suppliers in the market. From training organisations, data providers, recruitment consultants and plenty of new technological advances to present, this really is an expo for the sales profession
To top off the day, the ISMM will also be holding their sister show to Successful Selling, Developing Sales Talent (DST).
DST is the must attend event for those tasked with improving sales performance through sales talent. There will be presentations from Aggregate Industries and Microsoft, showing how they are improving the value of their sales teams.