Syscom is well known in the apparel and manufacturing industries for its enterprise resource planning (ERP) and retail and customer relationship management (CRM) software solutions.
Keeping the new business flow constant and up-selling new solutions to existing clients is the responsibility of the marketing department. It integrated the iSell sales intelligence solution into Microsoft Dynamics CRM Online to create lists of high value prospects that they can call at the right time, and with sufficient intelligence to have a relevant conversation. This has increased productivity - with more time on the phone and less time researching prospects - and the size of its client base.
iSell enables Syscom to define its target prospect list based on a profile of an existing customer, business description, or SIC code, giving it the ability to choose the most likely prospects.
Syscom has identified and mapped the specific data fields it wants to permanently link to in the constantly-updated OneSource content warehouse ? For example, executive names, company address, revenue, number of employees, telephone number. This allows it to view news feeds for each prospect company, while any new information populates Syscom?s CRM automatically.
iSell's trigger function alerts users of relevant events happening to their customers and prospects ? such as a business expansion or a merger - which can be used to make a more relevant and therefore effective sales call, and makes it easier to develop relationships.