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18 July 2013

News - Marketo launches new customer engagement engine


By SalesProEd @ 08:45 :: 675 Views :: 0 Comments :: Article Rating
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Marketo, (Nasdaq: MKTO) the provider of a leading cloud-based marketing software platform, today announced the availability of the Marketo Customer Engagement engine, the first marketing solution that intelligently and automatically manages the timing and distribution of the right content, to the right person at the right time.

Modern marketing has gotten complicated. Email service providers lack the intelligence to meaningfully engage individuals on a one-to-one basis, and traditional marketing automation systems have forced marketers to become programmers in order to deliver even the most basic nurturing campaigns. But Marketo’s Customer Engagement engine makes this easy and frees marketers to focus on developing the best content, while the system intelligently manages the distribution and delivery of that content.

“Before this new innovation from Marketo, every marketing automation and campaign management system on the market – frankly, including our own – required marketers to create complex logic to coordinate the flow of rich and relevant content to each individual customer. Email providers are even further behind, and don’t give marketers the ability to build individual customer dialogs. Simply put, it’s just been too hard,” said

Phil Fernandez, CEO of Marketo. “With a continuous focus on thought leadership and innovation, our team at Marketo has carefully studied the needs of modern relationship marketing professionals, and we have invented a completely new solution to this vexing challenge. We are thrilled to introduce the Marketo Customer Engagement engine, and we think this innovation will become a new standard for marketers everywhere.”

Intelligent engagement. The Customer Engagement engine automatically and intelligently provides prospects and customers with the best and freshest message based on who they are and what content they have seen in the past. With older solutions, if anything changed, or if new content and offers were created, the marketer had to re-program the system.

With Marketo Customer Engagement, marketers no longer have to architect complex and often ineffective programs campaigns that take a lot of time to build and even more time to manage. This sets a new standard for email marketers and marketing automation users everywhere. To learn more and see the new solution in action, register for our June 25, 2013 webinar, “Lead Nurturing Reinvented: Introducing Marketo Customer Engagement.”
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