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14 May 2013

News - 1 in 4 consumers do not trust companies to secure personal data


By SalesProEd @ 09:56 :: 774 Views :: 0 Comments :: Article Rating
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Consumers who regularly bank, shop and pay online, admit they do not trust the companies they do online business with, according to new research from information security company, Integralis looking at consumer attitudes to online security. In fact, one in four (25 per cent) of all respondents in the nationwide survey of 1,000 consumers said that they do not trust anyone to hold their personal details securely online.

This lack of trust even extends to supermarkets and online retailers. Although over half of all consumers now do their grocery shopping online every week, less than a quarter (24 per cent) trust supermarkets to hold their data securely, and only around a third (36 per cent) trust online retailers like Amazon and eBay with their personal details.

Consumer attitudes to social networking and smartphone security

Despite the popularity of social media sites like Facebook, Twitter and YouTube, it seems that many of us still do not trust them to hold our personal details securely online. A worrying 68 per cent of survey respondents admitted they do not trust any social network to hold their information securely, despite nearly half of them using them every day. Social networks topped the list of ‘least trusted organisations’ (32 per cent) followed by online gaming sites and loan companies.

Facebook was the most trusted site, by 23 per cent of consumers, followed by YouTube, Twitter and Google+ (9 per cent each). Despite these security fears, over a third of social network users (37 per cent) do not know how to change privacy settings for all of the sites they use.

According to Mick Ebsworth, Information Security Consulting Practice Director at Integralis: “While UK consumers love going online to do their banking, shopping and social networking, there’s an intrinsic lack of trust in the sites they’re using. Although many banks and retailers are putting in place more robust security and privacy systems to encourage more of us to go online, it’s right to be cautious about where your personal information is and how it’s being used.”

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