Whilst English tourism suffered through the first quarter of the year as Brits escaped the cold snap for sunshine, a new poll fromwww.localpeople.co.uk reveals hope is just around the corner as nearly 8 million holiday makers plan to stay in the UK during 2013.
Provincial towns, seaside resorts and heritage sites are expected to reap rewards as Brits choose stress free and recession busting escapes this year.
Top 10 Places where Holiday-Makers are Staying Local:
9. West Midlands
Lee Williams of www.localpeople.co.uk says: “In the face of recession and an economy in crisis our sites are buzzing with Brits looking for an alternative to the stresses of holidaying abroad. They are choosing instead to support British tourism and local businesses and our poll indicates that they’re staying more local. The proliferation of technology now allows us to travel virtual distances within seconds. Combine these advantages with the increased anxiety about the economy and the even the risks associated with going abroad, our poll points to a trend showing less propensity for holidaying further afield.”
Holidaying at home is perceived to be the stress-free option with 2 in 5 locals apprehensive about travelling abroad and citing a fear of being hospitalised abroad. A close second, nearly a fifth expressed fear that breaking up with their partner would as be the worst disaster that could happen to them whilst on holiday.
“Changes in UK traveller behaviour since the start of the recession are striking. People are staying closer to home and are spending less money on big adventures abroad as a result of the hefty financial cutbacks many households have made during this tough economic period”. Sioned Hughes, Senior Lecturer, Geography at University of Wales