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19 April 2013

News - Marketo launches certification program to validate users proficiency


By SalesProEd @ 05:35 :: 1258 Views :: 0 Comments :: Article Rating
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As part of his keynote at Marketo Summit 2013 (#MUS13) President and CEO Phil Fernandez announced the availability of the company’s new certification program . The program, developed to recognize expert users of Marketo’s marketing automation software, will benefit Marketo users, partners, and the companies that depend on them to drive measurable results.

“There is an enormous and growing demand for skilled Marketo users in the marketplace and our customers have been asking for a way to validate their Marketo expertise,” said Jason Holmes, SVP Client Services at Marketo. “The Marketo Certification Program recognizes skilled Marketo users, empowering them to promote their Marketo expertise in the marketplace and become leaders in the Marketing Nation.”

Key benefits of the new program include:

• For Marketo Certified Experts:
o Recognition among your community of peers in the Marketing Nation for exceptional knowledge of Marketo
o Personal brand affiliation with Marketo and marketing automation
o Career advancement and differentiation in a rapidly changing digital marketing world

• For companies:
o Talent development path for marketers using marketing automation to drive measurable results
o Improved new hire quality and speed to results by hiring Marketo certified members of the Marketing Nation
o Agency and Consultant screening for selecting the optimal business partner for long-term success

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