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05 April 2013

News - Admiral reveals UK in-car eating habits!


By SalesProEd @ 14:58 :: 1882 Views :: 0 Comments :: Article Rating
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Admiral research has revealed two thirds of motorists eat when behind the wheel despite most drivers thinking it's dangerous and should be illegal. Almost one in six (15%) motorists have also crashed or had a near miss as a result of in-car eating.

For sales professionals up and down the country this news may become as no surprise as we look to eat on the run between appointments and meetings, but perhaps this is a behaviour that should be treated with more caution.

The survey of 2,000 motorists by Admiral has shown that while two thirds of drivers have eaten when driving, for one in twelve it’s commonplace with them doing so between five and ten times a week.

Admiral's study also revealed three quarters (77%) of British motorists believe eating when driving is dangerous and more than half (55%) think it should be against the law to eat behind the wheel of a car.

More shockingly the study found almost one in six (15%) motorists have crashed or had a near miss as a result of eating behind the wheel.

Admiral managing director, Sue Longthorn, said: "Eating while driving is not specifically illegal in the UK but motorists can find themselves charged with careless driving if police don’t think they are in control of their vehicle as a result.

So why are Britain's drivers eating on the move? Two fifths (41%) eat in the car just because they're hungry, a quarter (26%) eat in the car to save time in the morning and 15% say they eat in the car as it’s the only chance they get.

Sue continued: "Things like pot noodles and pavlovas are extreme examples of what drivers have eaten in their car but no matter how small or manageable your food seems to be, it is still a distraction.
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