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19 March 2013

News - Marketo announce multi lingual capabilities


By SalesProEd @ 17:32 :: 821 Views :: 0 Comments :: Article Rating
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Marketo the leading provider of cloud-based marketing automation software, today announced new multi-language capabilities for its award-winning software suite. Fuelled by the success of its European expansion and customer adoption, the Marketo suite is now available in both French and German languages.

This latest enhancement is part of Marketo’s global programme to provide clients with the convenience of local language functionality, combined with Marketo’s powerful marketing software to streamline marketing processes and dramatically improve sales performance.

“Social and marketing automation are beginning to make a big impact with French companies and in the French market in general,” said Alexandre Ali, Project Manager for Palico, France. “We’ve already seen first-hand how Marketo can extend the global reach of our B2B campaigns and accelerate growth. From the success and momentum we’ve seen with Marketo, and their new French language capabilities, I believe 2013 will be the year of Marketo in France.”

Fergus Gloster, Managing Director Europe for Marketo, added, “Our new multi-language capabilities reflect our on-going commitment to ease of use and customer experience, providing local language tools for managing best in class marketing automation and campaign management. French and German are the first of several new language capabilities to follow and are aligned with demand we’re seeing from record breaking growth and customer adoption across Europe.”

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