Marketo, the leading provider of cloud based marketing automation software has launched its 100-page definitive guide to Marketing Automation. The comprehensive new eBook explains what marketing automation is and why it is becoming a ‘must-have technology,’ and offers expert advice, tips, and worksheets for how companies of all sizes can align their people, processes, and content to achieve maximum success with the technology.
Marketing automation is the technology that allows companies to streamline, automate, and measure marketing tasks and workflows so they can increase operational efficiency and grow revenue faster.
“Buyers today are using the abundance of online and offline information available to seize control of the purchasing process,” said Jon Miller, vice president of marketing at Marketo and author of the Definitive Guide to Marketing Automation.
“This requires companies to fundamentally change how they engage with prospects and customers, nurturing relationships with each one over time. This is simply not possible at scale without technology, and that’s why marketing automation is becoming a ‘must-have’ for companies of all sizes. We created the ‘Definitive Guide to Marketing Automation’ to provide a single, comprehensive resource for any company that is thinking about investing in this transformational technology.”