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17 January 2013

News - Guardian News & Media Appoint Commercial Director


By SalesProEd @ 14:11 :: 929 Views :: 2 Comments :: Article Rating
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Guardian News & Media (GNM) has today announced the appointment of Nick Hewat to the new role of commercial director. Currently Group Sales Director at Telegraph Media Group, Hewat will report into David Pemsel, GNM's chief commercial officer, and will join the company later this year.

As commercial director, Hewat will have overall responsibility for GNM's commercial sales operations, managing key relationships with clients and agencies, and translating the Guardian's market-leading reach, cross-platform advertising solutions and long-term brand partnerships into sustainable revenue.

David Pemsel, chief commercial officer, Guardian News & Media, said: "It is a testament to the strength and scale of our brand that we are able to welcome someone of Nick's calibre to the Guardian. The wealth and breadth of experience that Nick has to offer will help bring new focus to the Guardian's revenue-generating efforts, as well as driving home the commercial value we, as the UK's leading quality news brand*, can provide our clients."
 
Hewat joins from the Telegraph Media Group (TMG), where he has overseen a sales team of 40, responsible for TMG's newspapers and magazines, as well as its Manchester and international sales operations. He joined TMG from Virgin Radio (later Absolute Radio) where, as Commercial Director, he oversaw all aspects of the company's revenue performance. He previously held senior sales positions at Capital Radio.
 
Nick Hewat added: "With one of the world's strongest editorial brands, a successful digital first strategy, continued investment in print and a hugely engaged global audience, the Guardian has a compelling story to tell advertisers and agencies. I'm looking forward to taking that story and working with colleagues, clients and customers to deliver new revenues as well as further and faster growth."
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