2013 is set to be a difficult year for high tech companies. The global recession that followed the financial crisis of 2009, and the weak recovery that is now underway, has brought home the need for new business models, more sophisticated channel revenue management and organizational shifts to maximize a successful response to market conditions.
Organizations are facing pressures on margins and profitability and therefore in turn questions as to the validity of their pricing strategies. 2013 will require them to look for better approaches, skills and technologies: In a recent global study from Ernst & Young on risks and opportunities, pricing pressures have climbed from fifteenth risk in 2011 to fourth position in 2012. (Five is considered below the risk radar)
Cost cutting and national austerity programs seem to be compounding the slow recovery process and despite the impact of poor pricing strategies and / or execution being well understood, and felt throughout the organization, the discipline remain dealt with mostly at an operational level.
The 2nd Annual Pricing and Profit Optimization Forum on High Tech:
4th – to the 6th of February 2013 at the Schloss Bensberg 5*, Cologne, Germany.