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20 November 2012

News - ISMM drive political agenda for Sales

By Ben Turner @ 05:07 :: 2342 Views :: 3 Comments :: Article Rating
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The Institute of Sales & Marketing Management (ISMM) is pleased to announce that they have now started working with Shadow Chancellor for Small Business, Toby Perkins MP, to help drive the sales agenda

The UK’s association for Sales Professionals has started working with Shadow Chancellor for Small Businesses, Toby Perkins MP. The ISMM are delighted to be working with Toby, who started his working career in sales and clearly sees the massive benefit and value of a well trained and qualified sales force.

The ISMM has come a long way over the last three years, from a starting point where very few sales managers saw any value in outdated and inapplicable sales qualifications. Since the ISMM moved the ISMM qualifications onto the QCF and updated the learning outcomes, the sales community has now really started to see the added value that qualifications can give.

“I think we are at the brink of one of the most significant shifts in the sales community for over 30 years, where for years the sales department has been a poor and misunderstood cousin to other business units, it can now begin its journey to becoming a well respected and professional function” said Ben Turner, ISMM.

The political involvement that Toby can offer is priceless, he speaks passionately about the contribution sales makes to the community and how poorly invested this profession has been. Following his appearance at Successful Selling 2012 Toby has organised a meeting between senior sales directors and thought leaders at the House of Commons. The objective is to help businesses join the government in pursuit of sales skills improvement.

Already some of the biggest employers in the UK are adopting sales qualifications including, AXA, Microsoft, SIG and Virgin. This shift has begun, and with countries around the world building World Class Academies that result in ISMM qualifications the professional sales person is now a realistic option.
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