Integrated B2B technology agency Marketing Options International (MOI) has announced the appointment of Matt Aldridge as sales director, according to The Drum.
Aldridge brings with him extensive experience as a sales director having worked with a number of companies within the B2B sector. Notably during his time as head of B2B sales within the e-commerce division of Marks & Spencer he was responsible for the creation of the first high street retail e-voucher.
Most recently Aldridge held the role of sales director at The Marketing Practice, where he oversaw a 34 per cent growth figure within his first year.
Speaking of his appointment, Aldridge commented: “Marketing Options International has an enviable range of clients and a superb track record of creative thinking and operational delivery. I hope to build on this, ensuring that we plan our growth with existing clients in a way that is right for them – as well as making more B2B organisations aware of our lead-to-revenue insight and capabilities.”
Managing director of MOI, Vanessa Cheal, added: “Matt’s strategic insight broadens our expertise in sales and marketing alignment and the level of support we can offer clients to achieve real business results.”