Business software solution provider, m-hance, is urging UK SMEs to embrace Enterprise Social Networks (ESNs) following recent research which reveals that almost three-quarters of employees believe a social platform would make them more productive at the workplace.
A survey of 1,000 UK employees by Telligent highlights that 74% said using an ESN would enable them to improve their job performance, despite the same survey also revealing that 79% of businesses did not currently provide social tools for their employees.
In contrast, a recent poll of 700 senior executives in the United States by International Data Corporation found that 67% of US companies have deployed ESN software in 2012 compared with just 43% in the same survey in 2011.
Andrew Hayward, Managing Director of m-hance, says, “Enterprise Social Networking technologies are evolving rapidly with analysts such as IDC predicting that the ESN market will grow 43% annually to reach £2.8 billion by 2016. Despite this anticipated growth many UK businesses currently underestimate, or altogether miss, the true potential of ESN technology and the role it can play in boosting employee productivity and efficiency levels.”
Efficiency gains that can be directly measured using an ESN include reduction in email traffic, improved sales performance and providing faster response times to customers. In addition, ‘softer’ benefits such as increased employee engagement and reduced on-boarding costs for new starters through improved learning and development can also be attributed to an ESN.
Hayward adds, “Research has also shown that an ESN can increase employee engagement by on average 2% per user by keeping staff better informed and enabling remote workers to be part of the office ‘community’. Happy employees remain at a business for longer, work harder and are more likely to go the extra mile which ultimately has a positive impact on organisations’ bottom lines.”