The ‘right people’ are sales men and women with potential – they might be relatively inexperienced but they are emotionally intelligent (or willing to develop their emotional intelligence!); hungry for knowledge, feedback, success and self- improvement.  These people can be trained, coached and developed much more easily and successfully   than lazy, experienced, cynical people with an axe to grind and a ‘can’t do’ mindset .  As the saying goes; ‘hire for attitude, train for skills’.

This years’ annual National Sales Conference is fast approaching meaning time is running out to secure your delegates a place. The annual National Sales Conference and the Sales, Learning and Development Conference are right around the corner; Thursday 6^th October is the key date to add to your calendar if you haven’t already.

As I explained in my last blog, successful selling can be beautifully simple when you harness customer insight. With the right technologies, tips and approaches, you learn to speak your customer’s language and translate deep understanding into sales.

Small business owners lack the confidence and competence to sell effectively – and they’re failing because of it. That was the key finding in a recent survey among some 100 small business owners conducted by online selling platform provider, Sasudi.

The Association of Professional Sales is delighted to announce that the Department for Education has approved its bid to design an apprenticeship for B2B sales managers.

Today, sales is all about data. It’s so much a part of customer identification, acquisition, retention and relationship management that it can be a lot to take in ─ even for a pro like me. So I often turn to my ‘A to Z of Successful Selling’ ─ simply because it reminds me that big data means big sales opportunity.