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Entries for May 2016

12 May 2016

News - Avention launches OneSource ABM Solution


By SalesProEd @ 11:45 :: 2227 Views :: 0 Comments :: Article Rating

Avention, maker of OneSource® Solutions for smarter business insights, today announced the availability of its OneSource ABM solution, the only solution to provide the comprehensive foundational elements for any effective ABM strategy: the data and account insights to support selection of the right accounts and development of rich target account profiles.

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11 May 2016

News - UK Director of the Year joins IT visionaries Axios Systems


By SalesProEd @ 05:47 :: 2540 Views :: 0 Comments :: Article Rating :: Sales Appointments

Ian Moyse, recently named ‘Sales Director of the Year’, has been appointed UK Sales Director at Axios Systems.Ian will lead the UK growth strategy for Axios, which provides IT Service Management (ITSM) for large enterprises across the world, including British Airways, FedEx Express and The Scottish Parliament.

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08 May 2016

News - Digital Selling, Grant LeBoff


By SalesProEd @ 11:40 :: 2628 Views :: 0 Comments :: Article Rating

The sales and marketing functions are increasingly converging, with lead generation now frequently arising from digital promotional campaigns, and the opportunities for tried and tested consultative sales techniques diminishing in the face of scarce customer attention and availability, as well as a plethora of readily accessible comparative product information. To take part in this process, salespeople need to understand and interact with customers via multiple channels, participating in social media in collaboration with marketing to influence purchasing decisions and convert contacts to sales.

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