When I started in my B2B sales career at 23, I had some confidence under my belt because I had successfully sold hundreds of handmade holiday ornaments as a kid, run a lemonade stand seasonally, and sold women’s clothing in my grandmother’s high-end clothing store. It’s taken years for me to realize that my foundation was set for professional selling – I didn’t have that lack of confidence thing that I do still run into when onboarding or talking with new sales reps.

Congratulations! You’ve recently embarked on a career in sales, which can be an incredibly rewarding, interesting, and fulfilling path. However, you are joining the sales profession at a very interesting time and old approaches and techniques will not serve you as well as they did for salespeople in past years. Before we look at your first 90 days, let’s look at three major recent shifts in the sales landscape.

Businesses must evolve their use of CRM technologies to transform their customer relationships and better analyse information captured via social media to remain competitive in the digital era. These are the key findings of a new white paper published by Advanced ConsultCRM (Advanced).