British entrepreneur Will Davies, MD of aspect.co.uk, believes the short-term pain caused for London businesses on the back of the Olympics will ultimately create long term gain.

"David Cameron is calling for Brits who fled the capital to come back early to rescue businesses - but that is clearly not going to happen".

"Things are going to be dissplaced for the next week or so".

"However, the bounce for business after the Olympics will be immense," he says.

"Clearly there is an intense focus and concentration on the Olympic Park area during the Games, but London businesses, like all British businesses, will experience long term gain from the world focus of a succesful games, and the festival atmosphere that will continue in Britain on the lead up to Christmas”.