Twitter has hired Google's director of YouTube display advertising, Bruce Daisley, as its first UK sales director. Daisley has run Google's display advertising business in the UK for over three years and joins as Twitter boosts its European operation in London and Dublin.

Tony Wang, Twitter's european MD announced the appointment of Daisley via a tweet on this weel. Further news looks to be that the social network is also hiring in business development and a sales marketing manager based in London.

Daisley joined Google in September 2008 from Emap, where he was digital sales director and will start at Twitter in the New Year. Twitter launched its first UK-targeted advertising products in September, since then it has worked with some of the UK's largest brands.