Software vendor Swyx is to strengthen its commitment in the UK with a new office in Stockley Park and the hiring of additional staff in pre-sales, post-sales and business development roles, including the key appointment of Mark Russell as Director of Operations for UK and Ireland.

Swyx’s Executive Vice President of Sales & Marketing, Ralf Ebbinghaus says “We see this as a direct investment in our UK partners so we can offer them improved support and service that will help them to generate even more sales”.

Mark Russell, formerly with Swyx distribution partner, IPIT, will be responsible for managing the Swyx’s extended UK operation from 1st October. Mark, who is already well known in the channel, has been involved with selling and supporting Swyx for many years and is a trusted and well-respected unified communications expert.

After almost doubling its UK business in 2010 compared with 2009, Swyx expects growth this year to be approximately 20%, which says Russell “is very encouraging in light of current trading conditions. As businesses continue to look for new ways to work smarter, be more competitive and reduce costs, we see Swyx as the perfect solution for new and existing partners to sell to companies of all sizes.”

“By building up a larger local UK presence and a dedicated team of UC experts, we plan to consolidate and increase further growth, by supporting and enabling our partners to capitalise on the growing demand for unified communications across all market sectors.”