Global brewery group InBev have accredited good weather and world cup football to some positive sales results during Q2, according to the Financial Times.
As key sponsors, Budweiser and other local company brands such as Brahma and Jupiler were common sights at the FIFA World Cup, which straddled the second and third quarters. That helped boost volumes to 100.6bn thousand hectolitres, up 2 per cent on the equivalent period last year but down 4 per cent on the previous quarter.
Flagging sales to the US were compensated by stronger sales in Latin America, particularly Brazil, and a stable European market. “Generally favourable weather helped drive volume growth, except in Asia,” the company said. |