In DDI’s Global Sales Perceptions report, the survey asked buyers from N America, Europe and Australia to describe their perceptions of the sales process. The most common description across all countries was that sales is a ‘necessary evil’.
When looking closer at descriptions of salespeople, the report publishes the top 10 descriptions used for sales people, unfortunately, it does not make very good reading;
1. Cut Throat
2. Charm School graduates with a head full of marketing promises
3. Irritating – like a rash you want to scratch but your doctor won’t let you
4. Like sharks trolling the water
5. Lower than pond scum
6. Leeches
7. Leg-humping dogs
8. They come, they lie, they beg, they steal, they go
9. A trail of bribery
10. Will promise their first-born to get a sale
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