Online ad spend up 17% to £3.3 billion in 2008 News - Online ad spend up 17% to £3.3 billion in 2008
Survey Minimize
Are you a member of a Sales Association / Professional Body?

Submit Survey 


Professional Sales News

Current Articles | Archives | Search

01 April 2009

News - Online ad spend up 17% to £3.3 billion in 2008

By Ben Turner @ 06:38 :: 2001 Views :: 0 Comments :: Article Rating
<< Back  l   
Sales professionals who are struggling to cope with the effect of the Internet were today given a further reminder of the growing importance of this channel. The Internet Advertising Bureau, the trade body for digital marketing, revealed figures for online ad spend in 2008, which showed:
  • online ad spend up by 17% to £3.3 billion
  • online market share increased by 19.2%
  • the Internet was the only marketing medium to experience growth in 2008
The UK is now the world’s most advanced market for internet advertising with £1 in every £5 of media budgets spent online. These figures should truly bring home to the UK’s sales professionals the fact that the Internet is fast becoming the place to market and sell to businesses and consumers.
Alex Byth
  << Back Share/Save This Article:     Bookmark and Share
Only registered users may post comments.




© Copyright 2009 | DNN Hosting & SEO Managed by Pure Systems | Terms Of Use | Privacy Statement