The vote to leave the European Union has left British business facing a period of uncertainty while new trade deals and contracts are negotiated.
Organisations often react to uncertainty with an abundance of caution, delaying important investment decisions and putting development on hold while they wait to see what will happen. This can have a negative effect on the pipeline of prospects for sales organisations.
The Association of Professional Sales is a non-political body, and we offer no comment on the merits of the decision to leave, but we believe that now is a time stay positive and show leadership.
Sales organisations know that Britain is a nation of traders. Periods of change are also periods of opportunity, and the businesses that will benefit will be the ones that continue to invest in their sales people.
More than ever before, businesses are going to need highly competent and dynamic sales individuals, self-starters who are able to take responsibility for their own development.
Andrew Hough, CEO of the Association of Professional Sales said: “The EU referendum result has not changed the fundamentals of the UK economy. This is not a global crisis but the repositioning of the United Kingdom and possibly the markets we will serve in the future.
“Having educated, knowledgeable sales professionals will be even more important as we look ahead to the opportunities of selling to a broader range of markets.
“It is vital that the UK continues to build its position on the global trading stage. At the moment the markets are understandably volatile, but as things become clearer over the coming weeks and months, the companies that develop their sales teams and invest in their skills will have a clear competitive advantage.
“The APS will be there to support them. As the responsible voice of the sales profession the Association provides, standards, leadership and development.”
The Prime Minister David Cameron has reassured sales organisations that things will not change overnight. “There will be no initial change in the way our people can travel, in the way our goods can move or the way our services can be sold,” he said in his resignation speech. He also spoke of the need for strong, determined and committed leadership.
The Association of Professional Sales is the leading community for sales professionals. We are building standards, diversity and education.
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