Professional Sales News

IT marketing is becoming increasingly aligned with sales as the market matures. As a result, a more sales-oriented approach to measuring marketing success is being adopted. Johann Edwards looks at the evolution of the lead generation model.

This week there have been some significant developments in the banking sector and this industries relationship with bonuses. Though SalesPro concerns itself with all industry sectors, the concept of bonuses, performance related pay and commission should be a major issue for any sales organisation.

Incentivising is key in any sales environment where Sales Managers want to ensure they retain their top talent. Ken Craig, partner at Rawlinsons accountancy firm explains how to reward staff while side stepping the tax man.